Posters are an effective marketing strategy that grab the attention of viewers, used correctly a creative poster design for a product or service, events and other business developments can convert viewers into potential buyers. Stick around to find out my top tips on creating an effective poster. When it comes to marketing a product and service, event and other business developments posters can be an effective strategy to reach your target audience, but depending on how effective your poster is it can massively impact the viewers conversion. Today we’re gonna be taking a look at five tips for an effective poster design to help your next design be a knockout.
Make it easy to read from a distance.
One of the main jobs of a poster is to catch people’s attention, key information should be easy to read from a distance. When working on the design it can be useful to break down all of the information into three distinct layers.
The headline, the details and the fine print. The headline is the largest and main text element in the design it could be used on its own or an additional to an art element. It could even be the art element, choose something that’s readable and draws attention. Next the details such as what, when and where.
What information does somebody need to know and what is it you’re asking of them. Provide the details in a concise manner as not to overpower the viewer and a good rule of thumb when it comes to font size is half the size of the main headline.
Lastly the fine print, this one’s pretty self-explanatory it’s normally the stuff like you see at the bottom of movie posters or promotions.
Keep it small and out of the way. By combining these elements into layers you can increase readability of the poster from a distance maximizing its effectiveness by utilizing the space effectively with relevant information.
Contrast is so important in creating dynamic and attractive designs contrast helps attract the viewers eye by adding visual interest into the design but misused it can often have the opposite effect.
Using contrast can help reinforce an idea by defining hierarchy of the elements in this design. There are a number of ways that you can introduce contrast whether it be font size, font weight, colour and even the size of the elements in the design itself.
Using these can help create a focal point and establish hierarchy of importance in the design. Using contrast correctly you can draw people’s attention to certain areas without actually telling them that’s where they should be looking. Using contrast leads on nicely to.
Use of negative space.
Make use of negative space in the design, negative space is the empty or open space around the object or element by effectively using negative space you can allow the viewer to effortlessly evaluate and appreciate the design without being overwhelmed by things being cramped and squished together.
The key factor is that they don’t have to work too hard to appreciate the design by having a healthy balance between great negative space and intrigue it will entice the viewer to spend extra time looking at the design.
Negative space has a huge impact on the composition and how your work will be received visually. When a design doesn’t have enough negative space, the design even though it may be simple will look crowded and complicated. A great way to maximise the use of negative space is…
Grids are a great way of keeping your design structured and keeping consistency in the design regardless of the content you using whether it be typography, illustrations or imagery utilising grids can help give your designs the breathing room they need. Grid systems provide constraints for the layout and visual organisation.
Type and grids work well together and having a strong grid in your layout can help make a type heavy layout appear neater helping improve legibility and readability of the copy.
Another benefit of using grids is it allows you to balance your designs easier with dividing the design into a certain number of columns the layout starts symmetrical making it much easier to judge which side of the design is overpowering the other.
Use a call to action.
The goal of any poster is to expose people to something and if you don’t tell them exactly what action they need to take they won’t know how to respond. Whether it be inviting them to something, booking tickets,
Visiting a location, even getting in touch. Think of it in the same way you would a website and how you give it a high level of priority in the design.
The main difference being in website design the call to action can be something quite simple like signup or call us but on a poster the call to action is often event information or a contact point once you know what viewers are supposed to do when they see the poster then you can design a call to action to suit.
Use an awesome printing technique.
If you’re getting the poster printed it might be a good opportunity to explore what printing options you might be able to incorporate into the design. Something like spot UV, letterpress and foils can add a little something extra into the design.
Normally printing techniques like these are saved for higher-end projects as they can drastically alter the price of printing. But depending on the budget it could be good to explore.